Senior Marketing Manager - EMEA

Permanent employee, Full-time · UK

The Senior Marketing Manager (EMEA) is a key part of our regional leadership team and is responsible for developing and managing our marketing and communications in the UK and our Europe export markets. 

This role is pivotal in our pursuit of being the most loved brand on the planet, dreaming up and delivering the strategic and wildly creative activities that grow our brand awareness, engagement and love.
As our Senior Marketing Manager, your day will look a little like:

  • Contributing to the development and leadership of the EMEA business as a member of the regional management team, helping to shape and implement the business strategy.
  • Developing and managing the execution of the EMEA marketing plan, activity calendar and budget to support the overall business strategy, creating the most exciting brand on the planet and supporting the achievement of our sales objectives.
  • Managing, developing and mentoring direct reports, inspiring and coaching for performance.
  • Acting as the main point of contact for our sales and operations team on all things marketing.
  • Working with the sales team to drive performance across our varied customer base.
  • Tracking and driving performance of our growing grocery estate, ensuring we remain a preferred partner for all our customers.
  • Tracking and evaluating marketing activity against agreed targets, including awareness, conversions and sales.
  • Tracking and analyzing consumer and category data, spotting trends to guide strategy and develop the NPD pipeline for the EMEA business.
  • Working closely with the sales team, providing category management data and insight to guide plans and initiatives to drive channel dominance.
  • Supporting the global brand team (based in the same office) in the delivery of global brand activations.
  • Maintaining regular communication with our teams in Melbourne and LA, to ensure consistency in positioning of the brand in EMEA and sharing best practice.
  • Working with our London-based creative team and product developers to develop marketing output and deliver NPD projects.
  • Manage the launch of our ongoing agenda of groundbreaking innovations.
You will be leading a small team of talented and passionate marketers and report to our GM for EMEA, whose ambition for our business will inspire you to think and act at your most strategic and creative level.

You will also be working closely with Alexa, our CMO, and the global marketing team that will support the work you do in EMEA.

You will be a key part of the EMEA leadership team, and take part in various cross-functional meetings where required.

And, you’ll work closely with a motley crew of teammates across the globe that are celebrated for their individuality in a work culture that encourages you to be optimistic, experimental and daring.
We want people to come into Minor Figures to ​be a true version of themselves ​every day. Every day. ​No matter if you're up, or if you're down, we want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves. 

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

  • Live and breathe their authenticity and individuality in everything that they do.
  • Take pride in what they do, and inspire others to do the same.
  • Have a sense of fun and adventure, along with a hands on & a can-do approach.
  • Not be phased by constant change and challenges and willing to adapt and implement solutions.
  • Collaborate like crazy & have a willingness to help in all areas of the business when needed.
  • Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.
For the role itself, you will have a strong strategic mindset, take pride in excellent delivery of multi-faceted projects, creativity in spades and will be eager to go beyond the status quo to create a brand that is truly loved by young consumers.

Your dream role encourages you to bring your phenomenally creative ideas (that blow people's hair back) to reality, leading your team to deliver solid execution and being keen to roll your own sleeves up too.

Key Skills needed include:

  • Having strategic thinking and commercial acumen with the ability to set a clear direction and build plans that drive MF towards our goals and ensure every marketing pound is working hard.
  • Being insights driven and able to collate and analyse multiple sources of data to shape strategy and deliver powerful results.
  • Possessing a creative flair that brings magic to every touchpoint and activation.
  • A deep understanding of the FMCG landscape, the plant-based category and how to drive performance across a number of channels. 
  • Being passionate about innovation, creativity, sustainability and the Minor Figures brand.
  • Having the ability to adapt to changes and able to see the big picture but with a pragmatic and flexible approach to delivery.
  • Demonstrating an open and collaborative nature, developing and nurturing key internal and external partnerships.
  • Delivering leadership skills that support our energised and passionate marketing team.
We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

  • 25 days holiday allowance in addition to bank holidays
  • Statutory pension contribution through Nest
  • Employee share options scheme, available to all full time employees.
  • 1 day paid leave to support a cause of your choice through volunteering or activism 
  • Flexible working to meet the needs of the role
  • 30% discount on products from our online shop
  • Unlimited one to one coaching sessions with More Happi
  • Unlimited access to Calm app
  • All the free coffee and cold brew you can drink and Vegan lunches are available too
You’ll be based out of our office in East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. 

The hours of work are 9am - 5.30pm.
At Minor Figures everyone is welcome.  We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.
You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

  • Submit a CV and any supporting documents to us.
  • Tell us why you want to work with us at Minor Figures.

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at

For all recruitment agencies: We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications. 

About us

We’re Minor FiguresFounded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen.  Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.  If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

Thank you for your interest in working at Minor Figures.
We love people and love reading about who they are. At Minor Figures, everyone is invited and we want them to feel like they can be their authentic, free-spirited and passionate selves. 

So, we'd love to know more about you. Tell us why you'd love to become part of the team here and why you are interested in this position.

Please upload your CV & any other supporting documents that tell us about you, as the human, and your experience.

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