Global Digital Marketing Manager

Permanent employee, Full-time · UK

The Global Digital Marketing Manager is a key part of our Global Marketing team, taking the lead on the global digital marketing strategy and leading the MF global digital team. 

You’ll be at the heart of building our global brand, dreaming up and delivering digital projects and programs on a global scale and working with all our regional marketing teams to accelerate the growth and brand love of Minor Figures in every market.
You’ll be:

  • Defining and implementing Minor Figures’ global digital marketing strategy, working within the global marketing team to help create the most exciting brand on the planet 
  • Setting the direction for the digital channel portfolio - defining the role of each channel (including paid, owned and earned) based on emerging trends that see MF connect with our target audience in unique and exciting ways.
  • Managing and mentoring the Global Digital Team, which currently includes our Digital Product & Webshop Lead and Social Media Lead
  • Partnering with global and regional marketing and creative teams to set the digital media strategy, build budgets and plans and deliver the digital activation calendar. 
  • Briefing, managing, delivering and evaluating digital advertising campaigns that support global and regional marketing goals
  • Creating and managing processes for digital campaign planning, delivery and reporting, ensuring alignment and insight sharing between regional teams 
  • Partnering with the Social Lead to define the social, community and content strategy
  • Partnering with the Digital Product Lead to define the MF Direct-To-Consumer strategy, mapping customer journeys and eComm product portfolio to deliver outstanding digital experiences to reach brand and growth targets
  • Briefing and implementing email and SMS campaigns and flows journeys
You will be working as part of our newly formed Global Marketing team who build and execute strategies that propel MF across the globe.

You’ll be reporting into Alexa, our Chief Marketing Officer, and will be joining a tight knit team that is passionate about culture, coffee, and the Minor Figures brand. 

You’ll be leading a talented and driven team of two - our Digital Products & Webshop Lead, George, and our Social Lead, Molly.

You’ll work closely with a motley crew of teammates across the globe that are celebrated for their individuality in a work culture that encourages you to be optimistic, experimental and daring.
You have a strong strategic brand brain, which makes you want to turn traditional digital media rules on its head. You will bring a creative yet strategic mindset and an understanding of what it takes for MF to connect with people online. 
You’ll have your finger on the pulse when it comes to new digital  trends and channels. You know what young, bold and socially conscious consumers get up to online, and be endlessly intrigued and motivated by uncovering how next generation brands should show up.
You are a natural collaborator and communicator, bringing people together despite time zones and geographical distance.

Key Skills needed include:

  • Significant marketing experience including the breadth of digital - from social media, to running ad campaigns and working CRM systems
  • Ability to translate creative concepts and topline marketing goals into digital strategies and channel plans 
  • People leadership experience - directly or indirectly
  • Analytical skills with the ability to demonstrate data-driven decision making
  • Strong channel and content management expertise: you have experience in running both paid and organic campaigns end-to-end
  • A proactive communicator and collaborator that ensures all stakeholders and the wider team are in the loop, heard and engaged.
  • P&L and marketing budget management for large-scale campaigns and initiatives.
  • Entrepreneurial spirit: optimistic, natural owner, proactive, able to adapt and drive new creative ambitions, ability to manage multiple projects.
  • Desirable but not essential: Experience working for a high-growth, dynamic premium brand targeting the youth market, and deep understanding of millennial + Gen Z audiences, how and where
We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

As part of the Minor Figures team, you’ll have the opportunity to invest in the business, option to buy shares in the company at an agreed price. In short, Equity in Minor Figures is available for all staff members.

But of course, we look after you in the other ways that you’d expect:

  • 25 days holiday allowance in addition to bank holidays
  • Statutory pension contribution (dependant on location)
  • Flexible working to meet the needs of the role
  • 30% discount on products from our online shop
  • Unlimited one to one coaching sessions with More Happi
  • Unlimited access to Calm app
  • All the free coffee and cold brew you can drink!
  • Vegan lunches are available.
You’ll be based out of our office in East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. 

The hours of work are 9am - 5.30pm.
At Minor Figures everyone is welcome.  We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.
You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

  • Submit a CV and any supporting documents to us.
  • Tell us why you want to work for Minor Figures.
Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at
We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications. 

About us

We’re Minor FiguresFounded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen.  Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.  If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

Thank you for your interest in working at Minor Figures.
We love people and love reading about who they are. At Minor Figures, everyone is invited and we want them to feel like they can be their authentic, free-spirited and passionate selves. 

So, we'd love to know more about you. Tell us why you'd love to become part of the team here and why you are interested in this position.

Please upload your CV & any other supporting documents that tell us about you, as the human, and your experience.

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