Key Account Manager

Permanent employee, Full-time · EMEA

As our London-based Key Account Manager, you will be a real business developer and drive our range through Independent convenience and retail. You will manage key relationships with the wholesalers that service these customers and their sales teams to ensure that Minor Figures is at the forefront of their minds. 

You will also support national retail by building relationships with the managers of key Tesco, Morrisons, and Waitrose stores, gaining additional shelf space/build displays in store. All calls are logged on a CRM system. This role works closely with the wider sales, marketing and operations teams to develop launch plans, secure new business and execute a strategy to deliver against our forecasts. A general knowledge of independent retail in London and account management is key.
As our Key Account Manager, you’ll be the go to human for all wholesale related accounts in London, primarily. The one who brings the joy of Minor Figures to people, and brings a coffee experience like no other.

We know, no two days will ever be the same, but to give the role some structure, here’s some of the key responsibilities:

  • Increasing distribution, visibility and brand awareness through:
  • Our London Routes to Market / Distribution Partners
  • Local Independent retailers
  • National supermarkets (in your territory)
  • Flying the flag for Minor Figures  
  • Educating our new and existing customers on the dairy alts category
Reporting into Michael, our field Sales Manager for the UK, you’ll be joining a small bunch of hard working & passionate team mates, who work closely to support one another in everything we do.

We have a brilliant sales force across retail, on-premise channels, in the UK mainly, with a growing team internationally. You’ll be in a good place for high energy, unwavering commitment and inspiration every day.
First up, we hire humans, not machines, so let’s look at the key skills we need. You’ll:

  • Be an ambassador of the Minor Figures brand
  • Have a sense of fun, adventure, along with a hands on & a can-do approach.
  • Not be phased by constant change and challenges and willing to adapt and implement solutions.
  • Have a willingness to help in all areas of the business when needed.
  • Have excellent communication skills and self motivation with an ability to grow the role with the business.

As well as having *good experience in managing London centric Wholesale key accounts within drinks, FMCG or a-nother relevant industry, we need a Key Account Manager who is:

Fearless & Relentless: your area is a key space for Minor Figures to build availability & presence, with a tonne of opportunity for our oat milk and cold brew coffees ranges. Knocking down the doors to win, drive and re-shape business won’t be an easy task and will take a relentless and high energy approach to business development. 

Commercial & Clever: work with our Field Sales Manager and wider sales team to ensure the best possible business outcome in both delivering against our forecast & growth plans as well as ensuring all deals make commercial sense. 

Organised & Structured:  being well organised is key and working cross-functionally with both our marketing and operations team will be critical to ensure a seamless and impactful plan comes to life. You will route plan your days to see new and existing customers.

People and team focused: Feeding into the wider team culture with an energetic approach is also key as we build out our business and continue to challenge a fast-growing category. 

*What is good? We don’t set years of experience as a benchmark, nor say any industry is more relevant than another. Just experience working with a love of amazing consumer products, where the customer is the primary focus, and a track record in delivering results that YOU are proud of.

We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

As part of the Minor Figures team, you’ll have the opportunity to invest in the business, option to buy shares in the company at an agreed price. In short, Equity in Minor Figures is available for all staff members.

But of course, we look after you in the other ways that you’d expect:

  • 25 days holiday allowance in addition to bank holidays
  • Statutory pension contribution (dependant on location)
  • Flexible working to meet the needs of the role
  • 30% discount on products from our online shop
  • Unlimited one to one coaching sessions with More Happi
  • Unlimited access to Calm app
  • All the free coffee and cold brew you can drink!
  • Vegan lunches are available.
Your main place of work will be out in the field – ideally you will be based in Zone 2 London and there will be regular travel to our office; Minor Figures, Unit 12a Uplands Business Park, E17 5QJ, London

Hours of work will generally be 9.00am – 5:30pm but may vary with workload or by agreement.  Flexibility required due to travel requirements.  We expect that you will attend trade shows and networking events outside from time to time. 

Travel will be required to follow up leads and generate sales in accordance with the Minor Figures Travel Policy.
At Minor Figures everyone is welcome.  We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.
You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

  • Submit a CV and any supporting documents to us.
  • Tell us why you want to work for Minor Figures.
Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at
We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.
About us

We’re Minor FiguresFounded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly with no added sugar. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we’re want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen.  Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.  If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

Thank you for your interest in working at Minor Figures.
We love people and love reading about who they are. At Minor Figures, everyone is invited and we want them to feel like they can be their true self here.

So, we'd love to know more about you. Tell us why you'd love to become part of the team here and why you are interested in this position.

Please upload your CV & any other supporting documents that tell us about you, as the human, and your experience.

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