As the Field Sales Associate for Germany, you will be the face of Minor Figures in this market. Based in or around the Cologne region, you will be responsible for driving growth and sales by expanding distribution, building our coffee credibility, and opening new cities across the country (nationwide). You will report directly to our Head of Coffee Sales and work closely with our sales, marketing, and operations teams to ensure the successful execution of our growth strategy in the North Rhine Westphalia region and beyond.

Grow Distribution Across Germany:

• Develop and execute a comprehensive distribution strategy to increase the availability of Minor Figures products in on-trade and foodservice channels.

• Identify and establish partnerships with distributors, wholesalers, and key accounts.

• Monitor market trends and competitor activity to identify new opportunities for growth.

Drive Growth and Sales:

• Develop and implement sales strategies to achieve revenue targets and drive market share.

• Analyse sales data and market insights to identify opportunities for sales growth and optimisation.

• Build and maintain strong relationships with key customers and partners to ensure long-term success and loyalty.

Build Our Coffee Credibility:

• Act as a brand ambassador for Minor Figures, promoting our products to coffee shops, cafes, and specialty coffee retailers.

• Collaborate with the marketing team to develop and execute promotional activities, events, and campaigns that enhance our brand’s presence and reputation in the coffee community.

• Provide training and support to baristas and coffee professionals on the benefits and usage of Minor Figures products.

Open New Cities and existing markets by:

• Identify and prioritise key cities (Cologne and surrounding ones) for expansion based on market potential and strategic importance.

• Develop and implement city-specific plans to introduce and establish Minor Figures products in new markets.

• Build and maintain relationships with local partners, influencers, and stakeholders to support market entry and growth.

• Maintain accurate records of sales activities, customer interactions, and market feedback using CRM tools.

• Utilise CRM data to improve sales strategies and customer relationship management.

Our sales team is broken up into 3 channels: 

• On-trade (cafe/ restaurants)

• foodservice

• retail/grocery

We are all coffee people and are very immersed in the coffee community across the UK & Europe but we are equally as passionate about all of our customers and segments of business! 

Although the entire team is remote we are a very close-knit bunch. We might be a small team but we truly believe in our product and know how to speak the language of coffee. We like to build lasting relationships within our team as well as with our customers.

We want people to come into Minor Figures to be a true version of themselves every day. Every day. No matter if you're up, or if you're down, we want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves. 

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

• Live and breathe their authenticity and individuality in everything that they do.

• Take pride in what they do, and inspire others to do the same.

• Have a sense of fun and adventure, along with a hands on & a can-do approach.

• Not be phased by constant change and challenges and willing to adapt and implement solutions.

• Collaborate like crazy & have a willingness to help in all areas of the business when needed.

• Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.

You have a strong strategic brand brain, which makes you want to turn traditional digital media rules on its head. You will bring a creative yet strategic mindset and an understanding of what it takes for MF to connect with people online. 

You’ll have your finger on the pulse when it comes to new digital  trends and channels. You know what young, bold and socially conscious consumers get up to online, and be endlessly intrigued and motivated by uncovering how next generation brands should show up.

You are a natural collaborator and communicator, bringing people together despite time zones and geographical distance.

Key Skills needed include:

Proven experience in business development, (field) sales, or a related field, preferably within the coffee industry:

• Strong understanding of the coffee industry and a passion for coffee culture.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

• Strong analytical and problem-solving abilities.

• Fluency in the local language and English is required.

• Willingness to travel extensively within your region and nationwide

We realise that a job is more than just the take home salary each month. So what are you really getting?

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

• 25 days holiday allowance in addition to bank holidays

• Employee share options scheme, available to all full time employees.

• 1 day paid leave to support a cause of your choice through volunteering or activism 

• Flexible working to meet the needs of the role

• 30% discount on products from our online shop

• Unlimited access to Calm app

Your main place of work will be out in the field and there will be regular travel to our office in London (covered).

Hours of work will generally be 9.00am – 5:30pm but may vary with workload or by agreement.  Flexibility is required due to travel requirements. We expect that you will attend tradeshows and networking events outside from time to time. Travel will be required to follow up leads and generate sales in accordance with the Minor Figures Travel Policy.

You’ll be based out in the field in your region. Work from home flexibility is supported but we would expect you to be out in the field a minimum of 4 days a week. 

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

You’re sold? Are you ready to hit send?

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

For all recruitment agencies: We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.